The Bluewater Advertiser is the Neighborhood Newspaper of Niceville, Florida

The Bluewater Advertiser is Niceville's popular neighborhood newspaper, delivered monthly by mail to every address in Niceville, Valparaiso and the Greater Bluewater Bay area. The Advertiser is published by Gilson Publishing Company, Kathleen Gilson, publisher. We have been serving the area and saturating the market with direct-mail delivery since 1995. The Advertiser is not affiliated with any other publication.

The Advertiser is delivered to 15,800 homes and businesses the first part of every month (we publish on the first Monday of the month). The Advertiser is also distributed at local motels, Bluewater Bay Resort, and via free news racks throughout the community. Our total circulation is 18,000 per issue, thousands more than any other local newspaper.

The Advertiser features an entertaining mix of local news, events and activities, and profiles of local people and places. We provide coverage of civic clubs, schools and the business community. Colorful sections are devoted each month to life in Niceville, gardening, home and real estate, and arts & entertainment.